As we continue to prepare to launch our church plant in Calgary, we have been busy developing and refining our church branding. While marketing might seem like a strange thing to be focused on, the reality is that church plants must have a solid marketing strategy in order to be noticed in their new community. Logos, fonts, and colors all communicate (on both conscious and unconscious levels), so we've invested time and resources to make sure our "brand" reflects who we are and what God has called us to do.
So, without further ado, we'd like to introduce you to Connect Church, launching September 11th, 2016!
I'll be honest, when I first saw this design, I disliked it pretty strongly. It didn't make sense to me to have a church called "Connect" with a logo in which the graphical elements were DISconnected.
Then, after an embarrassingly long time, I realized the negative space forms a 3 dimensional "C". So, the thing that is/was/seems disconnected actually is connected, in a whole new dimension!
We see people everyday in Symons Valley (and Calgary at large) who are disconnected from what really matters in life. Reconnecting may require a change in perspective, but when it happens, life takes on an entirely new dimension of meaning.
When we chose colors, we wanted something that was warm, energetic and positive. We also wanted something that would stand out and we could "own."
What color is that? Red? Orange? Pink? Who can say for sure?! But to us, it symbolizes the vitality and warmth a church should have.
Stay tuned for many more announcements about Connect Church, Calgary!
(And special thanks to Radiant Printing for the clean and clever design! I highly recommend them if you are looking for church branding/printing work. Check them out online at www.RadiantPrinting.com )